The Public Policy by Design™ Roadmap and Model have evolved since it was first developed in 2011. In a nutshell, this flexible, collaborative model aims at ensuring people are clear about ‘why they are doing something’ and ‘who they need to work with’. Similar questions include: “Why are we here?” and “Who are we, really?”. Understanding whether you are best placed to take advantage of specific opportunities in a given moment is arguably more important than knowing “What to do” and “How to do it”.

Copyright, policyLoupe Inc., 2017

To learn more about applying design principles to public services, please see two excellent resources developed in Ontario:

  • the Government of Ontario’s Service Design Playbook for an introduction to how design can help create better public services for people; and
  • a three-minute read about Ontario Digital Service’s User Research Method Cards, by Xiaopu Fung, posted on Medium